Ford’s Power Promise: Revolutionizing EV Ownership with Free Home Charging

Ford is taking a bold step toward accelerating the transition to electric vehicles with an enticing new offer for eco-conscious drivers and those ready to embrace the electric future. From October 1, 2024, to January 2, 2025, anyone who purchases or leases a new Ford EV will receive a complimentary home charging station, along with professional installation. This initiative, part of Ford’s “Power Promise,” aims to eliminate a key obstacle to EV adoption—easy and accessible home charging—solidifying Ford’s role as a leader in the electric vehicle movement.

The Comforts and Benefits of Home Charging

Ford’s CEO Jim Farley highlighted the importance of home charging in a recent LinkedIn post, referring to it as “filling up at home.” Home charging is not only more convenient but also more cost-effective than public alternatives, encouraging more widespread consumer adoption of EVs. An internal Ford survey revealed that nearly half of car shoppers are unsure about how home charging works, and a staggering 90% stated they would be more inclined to purchase an EV if home charging options were available. By including a home charger with their vehicles, Ford is transforming this insight into action.

The Ford Charge Station Pro

The Ford Charge Station Pro, typically retailing for $1,310, is an SAE Level 2 charger providing up to 80 amps of charging power. It features bi-directional power capabilities, meaning it can supply electricity back to your home during a power outage. This feature adds an extra layer of utility to owning a Ford EV, offering peace of mind beyond simply charging your vehicle.

Key Benefits of the Ford Power Promise:

• Free Home Charger and Installation: Receive a free Ford Charge Station Pro and professional installation with your new EV purchase or lease.

• 24/7 Support and Roadside Assistance: Access around-the-clock support, and if you run out of charge, Ford’s roadside assistance will take you to the nearest charging station or dealership.

• $2000 Credit for Non-homeowners: For those living in apartments or without access to home installation, Ford offers a $2,000 credit towards other charging solutions.

Ford Gains a Competitive Advantage in the EV Market

This new initiative gives Ford a significant edge over rivals like General Motors and Hyundai, who may offer credits or fast-charging incentives, but don’t provide the combined benefit of a free home charger and installation. Jim Farley underscores the importance of improved home charging access in driving EV adoption across the U.S., and Ford is leading the way as the first automaker to deliver such an all-encompassing solution.

A Commitment to Sustainable Transportation

Ford’s Power Promise goes beyond simply selling vehicles; it’s about building a community of environmentally conscious drivers committed to a sustainable future. By addressing a major barrier—home charging—Ford is helping more people make the switch to electric, ultimately reducing their carbon footprint and contributing to a greener planet.

Conclusion and Call to Action

Ford’s new deal is a game-changer for anyone contemplating an electric vehicle. Not only does it eliminate the hassle and expense of home charger installation, but it also provides a sense of security with 24/7 support and roadside assistance.

If you’re ready to make the leap to a cleaner, more sustainable mode of transportation, now is the time. Visit Fillback Ford of Prairie Du Chien before January 2, 2025, to take advantage of the Ford Power Promise and drive into the future of mobility with confidence. For more information, ask our team! We will be happy to assist you with any questions you may have on breaking into the EV world, financing your new EV, or our EV specials.